Design Approach
Aesthetics, innovation and technology combined with realism & a well honed understanding of manufacturing
We have been creating award winning designs for our clients for over 20 years. They are tailored to meet your needs & designed to be manufacturable in Asia.
To develop a good design requires a systemic process, that begins with first listening to you, to understand what your requirements are. A design needs to satisfy the aesthetics & needs of the user as well as the commercial reality of the business.
Design Empathy
Ultimately design is all about people as they are the users, ideally the technology should be invisible. So we start by listening to what people think the product should or could be (they may not always know, but that is also useful).
Technology Transfer
We work across many categories & often find we can use the technology or manufacturing process from one industry in another, which can help distinguish your product from the competition, as well as making it better, which is an exciting part of what we do.
Project Delivery
We are familiar with the manufacturing & retail product cycles, such as the big product delivery rush for Christmas. We are used to working within the tight constraints to ensure that your products can be developed, manufactured, certified & shipped on time to the warehouse, so we plan your project development accordingly to keep your customers happy & make them smile!
Design Implementation
We research to distill down the essence of what is required. We can then do the ideation & conceptualize for the design solutions. Once refined we quickly move to 3D forms with various types of models. Handling a prototype is the best way to quickly evaluate the effectiveness of the design & learn from it. The design can then be refined if needed. The prototype also enables you to take photographs & prepare your marketing materials for your customers, prior to production.
Perseverance
Product development requires perseverance, to take a thumbnail sketch & translate it into a real object, that can be certified fit for purpose. Designing the product for ease of manufacture in Asia is also critical to avoid problems later.
We have been focused on doing this for the last 20 years & know what it takes to get the project completed from design through to production to shipping.